How do you differentiate what you offer from similar offerings on the market? We will articulate your unique value proposition (USP) and crystallize your target audience for effective marketing. Messaging translates your USP into core messaging that guides all content development. We will define your top messages to enable clear market testing.

Based on your goals, we will define a tone of voice that is both true to you and resonant with your target audience. This is where we enter into a highly qualitative territory and we design the audience’s experience of you in emotional terms to create a lasting impression. 

Visual Standards Only

For personal brands with light visual needs (such as B2B professionals), visual standards will provide guidelines on colors, fonts, and basic recommendations on do’s and don’ts on visual imagery.

Visual Standards + Assets

For personal brands with high visual needs (such as B2C professionals and entrepreneurs), deliverables can include a complete set of brand guidelines, original photography and website design.

Blending together your life and work experience, we will craft your bio and resumé in your unique tone of voice to tell a story that advances your USP and converts audiences into customers.

Applying your tone of voice, we will makeover your social media presence in channels that you use regularly. For professionals, we will refresh your LinkedIn page. For visual creators, we will work on your Instagram and/or Pinterest curation to follow a consistent look and feel that inspire. Beyond the foundations, you have the option to pull through this work with a content strategy designed for specific channel engagement.