CORPORATE BRAND
70% of consumers are more likely to support brands that align with their own values and beliefs.
A corporate brand represents the entire experience of a company from within and from outside the company. A company’s mission, vision and values and its culture’s effectiveness at integrating these into its structure, policy, and process determine its brand cohesion. Through close collaborations with stakeholders, I work with companies to define the foundational elements of a corporate brand and set up internal teams to operationalize and pull through.
63% of customers prefer to purchase from companies that stand for a purpose they identify with, even if the products or services are more expensive.
-
Getting clear on your mission, vision and values therefore directly impacts your revenue. I use a collaborative and inclusive process that engages key stakeholders to offer relevant input and steward the group to arrive at a consensus.
-
In close collaboration with your team, I translate your mission, vision and values into a humanized voice that connects with your target customers. This tone informs all internal and external communications to create a consistent experience with everyone who interacts with your company.
-
I develop user-friendly guidelines on internal and external communication standards. I train internal teams on your brand's communication norms and incentivize employee participation in organically shaping your voice while staying true to your mission, vision and values.
-
Visual Standards Only
For corporate brands with light visual needs (such as B2B brands), visual standards will provide guidelines on colors, fonts, and basic recommendations on do’s and don’ts on visual imagery.
Visual Standards + Assets
For corporate brands with high visual needs (such as CPG and other B2C brands), I will provide a complete set of brand guidelines that includes logo, colors, fonts, visual imagery, and original photography.